Search Engine Optimization – SEO is the name of the game when it comes to digital marketing. Ensuring that your website shows up on the first page of results on any search engine should be a priority: the growth in organic searches over recent years means that more people are discovering brands and products just by searching keywords. If you can direct new users to your site just through your search ranking, you’ll have the upper hand over competitors. Here are seven SEO tips to maximize your results.
- Loading Time is Key
- The Importance of Backlinks
- Write For Readers, Not Search Engines
- Track the Traffic
- Esstential HTML Tags
- Utilize Social Media
- Be Consistent In Posting
Loading Time is Key
Most users will abandon a site if it doesn’t load in three seconds. That’s right: people will wait longer to eat food fallen on the ground than for a page to render fully! Slow load time can also negatively impact your search ranking on Google, which since 2010 has used load time as a ranking factor in its search algorithm. Luckily, there are plenty of tips and tricks to minimize load time.
The Importance of Backlinks
When you create a piece of content or sell products on the Internet, you want to seem authoritative and legitimate. One of the ways that Google determines the authority a site has is by looking at how many other sites link to it. The more sites that link to your site using the keywords as anchor text, the more value Google gives to it.
One free tool that Google provides you to get a feel for who is linking to you is Google Search Console.
Write For Readers, Not Search Engines
If you find yourself thinking, how can I add as many keywords as possible, when you approach content writing for your website, take a step back and think again.
While keyword research is important, and will help your page show up on Google and direct new traffic to your site, your content must be worth the stay. If viewers don’t feel like your website is helpful or knowledgeable, they’ll bounce. Write to create loyal customers first. Search engines are designed to follow.
Track the Traffic
When it comes to website design, the more data you have about your viewers, the better.
Where are they spending the most time? Which buttons do they click? Which posts are they reading the most? Answers to all of these questions lie in analytics.
Knowing how your users engage with your site will help you create more targeted, high quality content. Search engines will then respond more favorably.
Essential HTML Tags
When search engines go to rank your site, they are interested in two main things: what your site is about and who it can help. HTML tags go a long way in helping search engines determine the answers to those questions. Here are five tags you should always utilize in your website:
- Title Tags: these tell a search engine exactly what your content is about. Title tags should include targeted keywords as they will appear as the title of the Google search result.
- Meta Tag Description: this shows up under the title text on a Google search result. Use it to tell readers briefly and compellingly what your content is about and why they should click.
- Header Tags: see how we’ve divided this post into subsections, each with headers? Those are the header tags. They help search engines identify major topics covered in your content and generate snippets for viewers on the search page.
- Image Alt Text: tell a search engine what pictures you have on your website. When people search images, engines have a difficult time ranking them. They rely on the tag, so the tag must be descriptive of what is happening in the photo.
- Anchor and Link Text Tags: summarize your outgoing links. This helps search engines understand what content you’re linking to and your niche.
Utilize Social Media
Keep potential and current customers engaged through social media. More social media engagement leads to more popularity and trust in your brand. It also makes it more likely for other websites and content creators to link to you, which increases your ranking factor on search engines.
Be Consistent In Posting
There is no magic number for how many posts you should write weekly or monthly to top Google rankings. Instead, it should be a balance of what your marketing team can handle without sacrificing content quality and what you need for SEO. Remember that search engines crawl all of a website’s pages to determine rank, so regular content generation is incredibly important. Develop a fixed posting schedule that works for your company to drive traffic and increase brand awareness.
We are experts in SEO strategy and digital marketing. If you want to rank higher on relevant search results, we can guide you through website design, analytics, and content generation to help you gain visibility. Contact us for more information on our services.