Email Marketing Checklist: 8 Things to Double-Check Before Launch
When you send out a marketing email or email newsletter only to realize after hitting ‘send’ that you misspelled your company name or the email’s
Category: Content
6 Best Practices For Effective Copywriting
Copywriting consists of the words that marketers use to convince the reader or listener to take action. Good copy should lead the consumer to a
Creating Email Newsletters That Are Worth Reading
Creating a fabulous email newsletter that is informative and easy to read, and brings in customers is more complicated than most would think. As digital
Hook, Line, and Subscribed: How to Write Emails Subscribers Will Actually Read
Wondering how to get more email subscribers and how to write emails that readers will read? Reeling in your readers with the right hook is
How A/B Testing Can Strengthen Your Email Campaigns
Email campaigns are a central pillar of modern digital marketing. The numbers don’t lie: 59% of users say emails influence their purchasing decisions, and 80%
Get More Clicks: The Importance of a Call to Action
Want to know one of the biggest reasons you could be underperforming your peers? You may not be giving the customer the right call to