A marketing channel is a means by which a producer gets to a consumer with their product or services. The best way to leverage available

Buyer personas are the foundation of your marketing strategy. Without personas, how do you know who your target customer really is, where to reach them

When you send out a marketing email or email newsletter only to realize after hitting ‘send’ that you misspelled your company name or the email’s

To build an engaged, sizable Instagram following, you need to create compelling content that your audience actually wants. But if you don’t post your content

Social media advertising is one of the most effective marketing methods that a small business has at its disposal. Social media platforms concentrate a large

For today’s busy professionals, multitasking is an unspoken expectation in the workplace. And even when focus is encouraged, it can be difficult to ignore the

Marketing can be simple or complex, depending on the approach one chooses. By asking yourself what goes into customers making buying decisions, you will create

Working remotely, while convenient, can also make it difficult to establish a good rhythm of work. With the potential for distraction, lack of motivation, and

Hopefully, when you create your website, you are already aware of your content’s specific ethical and legal standards. But what about the actual design of

For most people, 2020 has been one of the most challenging years in a long time. That said, businesses are struggling to stay afloat while

Copywriting consists of the words that marketers use to convince the reader or listener to take action. Good copy should lead the consumer to a

Creating a fabulous email newsletter that is informative and easy to read, and brings in customers is more complicated than most would think. As digital