Category: Strategy

Building a business takes work. From onboarding new hires to finding the right tools to manage your day-to-day, there are plenty of things to worry

A marketing channel is a means by which a producer gets to a consumer with their product or services. The best way to leverage available

Buyer personas are the foundation of your marketing strategy. Without personas, how do you know who your target customer really is, where to reach them

For today’s busy professionals, multitasking is an unspoken expectation in the workplace. And even when focus is encouraged, it can be difficult to ignore the

Marketing can be simple or complex, depending on the approach one chooses. By asking yourself what goes into customers making buying decisions, you will create

For most people, 2020 has been one of the most challenging years in a long time. That said, businesses are struggling to stay afloat while

Building an effective digital marketing campaign is an intricate process that involves several moving parts. Most brands find it relatively difficult to create the perfect

How do companies ensure that they get the most out of their marketing strategy? It’s not enough to simply send out blanket emails or make

Finding the right freelancer is critical to the success of your project. In 2016, there were 15 million freelancers in the US alone, accounting for